Courier Countryside Column for 24.1.14
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I went to check on sales of my smuggling book in Cranbrook recently,
only to find the shop stocking it had closed down. I called the bookshop in Rye to see if they
needed more copies. The phone was
dead. Every week another independent
bookseller closes its doors. There are
now fewer than a thousand across the country.
A fellow author was decrying the death of local bookshops. “There’s nothing like browsing”, he
said. “It’s an experience you just can’t
get on Amazon. And bookshops provide a
focal point in rural areas, especially for children”.
A friend from Wadhurst told me the bookshop there only survives
because staff work for nothing. It seemed
like an interesting model. After all it
works for charity shops. But when I phoned Barnetts the proprietor told me it
wasn’t quite true. “We did have a couple
of volunteers in the past who were terrific”, he said. “They were incredibly motivated because they
were there for the joy of the job.
However now all our staff are paid, albeit on minimum wage”.
The economics, though, are daunting. A hardback he gets from the wholesaler for
£14.00 he retails for £18.99. But the
same book can be bought off Amazon for £9.00!
Once he even ordered a book from the online seller for a customer who
offered him a small mark-up. But even
with a lot of local goodwill it’s not a model that’s sustainable.
Which makes it particularly hard for authors who have published
their works themselves. They’ve always
relied on neighbourhood bookshops which, in turn, found that books on local topics
by people living nearby sold relatively well.
My writer friend came up with an idea to persuade half a dozen local
scribes to get together to market their books at special open days in local pubs
or hotels. If each author put in a
couple of hours on the till it wouldn’t be too onerous.
But my fear is that, without considerable publicity, no one would
come. I well remember doing a book
signing at the Oxfam bookshop in Tunbridge Wells a year or so back. The manager bought a copy out of sympathy, but
I think that was my only sale in four hours.
And I’d dressed up in full smuggler costume too!
So a gentle plea; support your local bookshop and be kind to your
local authors. They’re endangered species.